Changement

Je l'avais annoncé il y a peu, voici quelques détails sur le sujet : après 5 ans de bons et loyaux services au sein du pôle interactif de l'agence UNITEAM, je rejoins l'agence ONE pour y monter le pôle marketing "digital".

Nouveau challenge, au sein d'une agence en plein boom, avec de grandes ambitions... et les moyens d'y arriver !

Mon projet chez ONE : développer une offre globale (consulting et mise en place des dispositifs interactifs), en amenant les annonceurs à intégrer dès aujourd'hui la révolution 2.0 dans leur stratégie de conquête et de fidélisation : plus de transparence, plus de respect pour les "consomm'acteurs", plus de réalisme...et une bonne dose d'humilité !

Notre mode de fonctionnement : une structure à géométrie variable, avec un pôle conseil senior en interne, et un réseau d'experts permettant à tout moment de monter la "dream team" sur les projets de nos clients.

Si vous êtes intéressés, vous pouvez me contacter : [e-mail] 

A très bientôt...

 Laurent

Don to Earth

Le plus vieux blogueur de la planète : Donald Crowdis, 93 ans.

Son blog : Don To Earth

Au delà du côté anecdotique, je retiens surtout le mode opératoire du bonhomme qui, tous les jours, écrit son billet sur un coin de table (il n'a pas d'ordinateur !), puis le poste à un membre de sa famille à l'autre bout du pays, qui le saisit 1 ou 2 jours plus tard.

 

Je ne sais pas si vous mesurez l'ouverture d'esprit et l'incroyable curiosité intellectuelle dont cet homme-là fait preuve....j'espère être aussi vif d'esrpit à son âge !

 

Sources : Boing Boing et (1) et Canada.com National Post (2) 

 

A lire

Je reprends simplement ici une note de Techcrunch france, qui publie une thèse particulièrement bien écrite sur la convergence entre les medias traditionnels et les modes de distribution du 2.0. 

Ce document a au moins deux points forts qui le distinguent de la plupart de ce qu'on peut lire sur le sujet :

1 - il est extrêmement clair et agréable à lire : pas de jargon inutile, pas de formulations absconses : un langage direct et fluide, des phrases courtes...plus de 70 pages qui se lisent comme un article !

2 - il est très bien documenté, avec de nombreux liens vers les sources citées. On sent un travail de fond, et une solide  culture du sujet.

L'article original de TCFR est ici

La thèse en téléchargement est là

 

 

Affinitiz

Il y a quelques années de celà (cinq ? six ?), avant que le web ne soit 2.0, je rencontrai deux jeunes gars malins et pleins d'idées. Leur projet de site communautaire s'appelait Affinitiz. Bien pensé, bien réalisé, le site existe toujours (ils ont revendu leur société à ImageForce entre temps...sans devenir millionnaires pour autant), et on peut dire qu'ils étaient en avance sur leur temps.

Je voulais simplement leur rendre un petit hommage; ils avaient tout compris, malheureusement un peu trop tôt...

 

Corrida de noël

Une fois n'est pas coutume, ce Dimanche, j'ai fait du sport !

Un ami m'a convaincu de courir les 10 km de la Corrida de Noël d'Issy les moulineaux.

Très sympathique course...qui réunit un peu le tout et le n'importe quoi du running international (des fusées kenyanes aux joggers déguisés en père noël !)

Etant donné mon manque total de préparation, mon objectif était essentiellement de survivre, terminer la course, et si possible pas parmi les derniers. Je m'en suis pas si mal tiré : toutjours vivant, et classé 1527è en 55 minutes...
(OK, les premiers le font en moins d'1/2 heure, mais c'est une autre planète).

 

 

Grosses courbatures en perspective, mais je suis content d'être allé au bout.

Promis : l'an prochain je m'entraîne deux mois avant, et je fais la course des pères noëls !

LeWeb3 : my best of videos

I searched the web to collect the best sessions videos. Qualit's not always good, but I tried to get everything in one place:

 

Shimon pérès :

>

David Weinberger

 

Hans Rosling 

NOTE : I couldn't find a video of M. Rosling @ le web3 with a good quality. This one is from the TED conference, but it's exactly the same intervention (to a fascinating level, actually !)

>

Le Web3 compte-rendu

OK, alors voici un compte rendu global des deux jours... c'est brut de décoffrage et parfois incomplet, mais la conf' n'étant pas terminée je reprendrai et complèterai cette note plus tard + une synthèse dans les jours qui viennent "à froid" (le flux d'informations est important et mérite une petite analyse / mise en perspective !)

En anglais, dsl... 

DAY 1
=====

A conversation on the future of the Internet
(Niklas Zennström - Founder Skype and Kazaa)
> Couldn't write comments... general discussion + check tag "Venice Project" on Technorati


Future according to Google
(Lorraine Twohill - head marketing Europe)
> couldn't write comments... but mainly a broad vision about Google's strategic project detection and development model : allow employees to spend 20% of their time in R&D. Then elect the projects with higher potential and put them in the "top 100 projects list" which defines the priorities.
> Also a focus on priorities and next trends for the company: high bandwith networks, easier and wider access o the internet, and so on....nothing really new.

The real world and why it matters +++
(Hans Rosling - Gapminder.org)
Great speech, impossible to resume. Probably one of the the best moments, if not "the" best. All materials
(but without Hans's incredible presence, sorry) are available on its web site : www.gapminder.org. Also check his blog in my list on the left...

The giants' outlook on Web 2.0
(Panel members: Yahoo / Orange / Nokia / Microsoft)
> value is created from "capturing time" of end users
> Embedded, contextual search (MS Live model) vs. search as a "destination service" (the Yahoo model)
> Yahoo Questions / Réponses = Search tool + web 2.0 ?
> Business model  : how to monetize users ? transactions before advertising
> Strategy (Yahoo) : we look for large communities with good quality content (vs. niche communities and/or poor quality... what a scoop !)

Is open source turning commercial ?
(Gil Penchina  - CEO Wikia)
> 1 billion $ revenus from Open source
> Open source main value : fast debugging ==> because people who use it are the people whi (have to) fix it !
> creative commons = open source licence applied to content
> Good content attracts readers. Readers become contributors (vertuous cycle)
> Openserving : free internet computing (open source + creative commons applied to internet computing) : free bandwith, free storage, free serving...> armchairgm : 53000 pages, 1000+ users, 5M pages views...acquired by Wikia.

Is Mozilla turning commercial ?
(Tristan Nitot - Mozilla Europe)
> Free software is a mattre of Freedom, not gratuity (free speech, not free beer ) Richard Stallman
> VC funded startups are build upon Mozilla (YOono, flock, Allpeers, etc.)
> Firefox = 500k downloads a day (==> bandwith issue)
> Reason for the mozilla project in the first place : "inject choice to the market" (vs. MSIE)

Will there be a Web 2.0 bubble ?
(Jeff Clavier - SoftTech VC, Ouriel Ohayon - TechCrunch, Danny Rimer - Index Ventures, David Hornik - August
Capital)
> the bubble is a wish in Silicon valley ==> creates opportunity to start companies / ideas (money loss is not that big an issue...)
> Difference with the 2000 bubble: fewer companies are going public, this is (by now) merely a private M&A story ==> thus the impact is lower.
> Ouriel Ohayon : 3 types of players : big companies (buying the others), VC funded intermediates, and small ones with no external backing (they are the majority of service -creating companies) and no will to deal with VC's
> There's a huge flow of ideas...(Ouriel : Darwinism vs. Bubble 2.0)
> Jeff : One challenge : re-invent the core services (e-commerce, auctions, etc.) vs. build new services on
top of it.
> David : in the future : optimizing search tools (in all aspects). Ouriel agrees...plus video on the web, user experience improvement, and monetization of contents.

The state of the blogosphere
(David Sifry - Technorati)
> Blogosphere : Technorati : 57 Million blogs; 3M blogs created monthly; 100k every day
> Average doubling period : +/- 200 months jours
> 11% blogs update once a week or more. ==> 1,3 M posts a day
> English language is only 39%. Japan : 33%, Chinese : 10%, French, Italian, Espagnol, German, Russian : 2%
> Dadid's claim : French blog provider platforms need to register to Technorati !
> Blogs vs. Media : Engadget and Boing Boing rank before CNET, etc. (by numebrs of links pointing to them)
> Technorati uses Microformats (cf. microformats.org or http://microformats.org/wiki/Main_Page-fr). Microformats is a way to "understand" semi-structured contents...

Impact of blogs on European market
(Alexis Helcmanocki - Exec manager IPSOS)
> 90% of French users know about blogs (vs. 60% average European wide)
> European wide : 17% read blogs. France : 27%
> Do you have or contribute to a blog : European wide : 3%/3%, France : 7%/7%
> Trust given to :
>> the press : 20% in UK, 60% in France
>> the blogs and UGC (User generated content) : European wide : 24%, 15% UK, 35% in France
>> Trust in UGC :
>> 24% trust Blogs content (vs. 31% in "known" sites, and newspaper article), ahead of company's website, tv,
etc.
> do you use Internet in your "buying process" (eg : search infos on the web and buy either off or online): European wide : 37%, UK : 52%, FR : 45% (Italy and Spain : 14%)
> European wide : 34% did NOT buy a product because of negative reviews on the Internet (44% in France, highest rate)
> European wide : 52% consider positive comments influencial in their buying process (62 in France, highest rate)
> Information read on the internet change the opinion about a company : 22%, yes / 27% amongst high spenders (145 € a month) ==> blogs impact buying process, but also the company image.

The future of business ==> Business 2.0 ?
(Reid Hoffman - Linkedin)
> In the next years, the Web 2.0 techniques will affect the way people do business.
>> Social networking : the reason why MySpace outruled GeoCities : its "social oriented" (comments from your contacts are more visible, communities are more central to the service).
>> Wikis and collaborative tools ==> identification of expertise

Long, and somewhat fuzzy intervention IMHO...

Enterprise 2.0 : distributive capitalism
(Lee Bryant - Headshift UK, Ross Mayfield - Social Text USA, Thomas Madsen-Mygdal - 23hq.com)
> Social Text ==> 2000 corporate clients (intranet wiki)
> Reid Hoffman : the simplest benefit to epxlain to corporate companies in integrating web 2.0 tools is : make it easy and quicker to find expertise
> Lee Bryant : "distributive capitalism"==> bullshit, 2.0 tooLS helps spread knowledge / speech but not capital !
> Ross Mayfield : technology underlying 2.0 tools is intended to build tools "that do not come in the way of people" , that is : helps them to achieve what they intend to (in logical terms : structure of the tools emerge from its usage, structure does not preceed usage)

My comment: everybody agrrees, no real debate

Ecommerce 2.0
(Brent Hoberman - LastMinute UK, Bjorn Kvarby - Shopping.com, Jeremie Berrebi - Zlio.com, Lukasz Gadowski -
Spreadshirt)
> Zlio.com : any internet user can create a shop about what they want. Zlio buys the products, user selects the products in a catalogue.
> In January ; Last Minute's UK head launches Wayn.com (where are you now ?)

My comment : pretty slow and "void" interventions, no real discussion...

FON - Martin Varsavsky
> Difficulties to build a global company from Spain, when people only think "local" or "south american" market.
> One of the best sentences of the conference:  "the missing thing in spain, is people having the cojones to be either right or wrong"
> Silicon Valley will allways be the place, because everybody's here...

Old Europe Vs Silicon Valley
(Alexander Straub - www.chezimelda.com, Ola Ahlvarsson - Result Sweden, Georges Nahon - Orange USA, Marc Canter - Broadband Mechanics)
> When Europeans get the "guts" (balls...again ?) to do things, they can perform much better than US That is : don't spend on marketing, spend on listening to your users needs and to build a better product
> Martin Varsavsky : FON's strategy was to emphatize its Spanish origin to differenciate from the rest of the market
> Georges Nahon : you need to "be there" (in the middle of the US based ecosystem) and, provided that you have the guts, ambition, and ideas, you're on ==> the advantage is to the U.S.
> =/= between US and Europe : In Europe, you're more likely to make mistakes (wrong steps), more Intrapreneurship initiatives in Europe ==> advantage, somehow, to Europe...
> US set up the standards for the web, thus putting them in a natural leadership (they'll allways be "one step ahead")
> Martin V : open source, as a global movement, helps balance things : people do not care about origin

My Comment : there are 2 key differences : Money and Historical advantage. Projects are every bit as good; execution has become great also...we just lack the Money to develop projects quickly enough, and the Historical advantage which helps build a positive perception from the market.

What can we learn from Netvibes viral growth ?
(Netvibes - Tariq Krim)
> the whole idea of Netvibes: how to make it easy to put everything in one place (the ultimate mashup !)
> Basically : the idea was to create a Wiki.
> the feedback of users was : we're asking for more.
> challenge : how to go global ? answer :
>> first, open the API's to enlarge audience and usage
>> second : partner with 1000 local people to translate and adapt the Netvibes ecosystem
> thanks to bloggers !
> Vision : small inside (small team, build the infrastructure), big outside (develop the content, and the
ecosystem)
> let's be humble : all this sudden growth came also by accident !

Succeeding at going global from Europe
(Cedric Maloux - AllPeers cz, Bernard Liautaud - Business Objects fr, Tariq Krim - NetVibes)
> Bernard Lieutaud : To go global, you need to understand the US market
> BL :
>> Great mktg, lousy products : self-correcting situation
>> Lousy mktg, great products : self-destructing situation
> Tariq Krim : In Europe, you are confronted to difficulties on day 1. In US, you first launch your service, the adapt it when it's already a success (advantage to Europe at the end of the day !)
> Cedric Maloux : to go global, first try to be the "first in your niche" (Firefox users in that case) before enlarging your customers base.
> Bernard Lieutaud : they decided to move part of the company to the US at a very early stage ==> help grow fast. The hedaquarters eventually moved to the US after a disastrous product launch which caused major value destruction (on the stock market)

My Comment : interesting ==> invest the territory where you have experienced a critical problem. Be there, face it, don't run away...

> BL : the old model prevails : concentrate on sales first !
> BL : let's stop our European inferiority complex, let's make it happen, and let's stop looking at our own belly (applauses)

Have communities replace the media ?
(Guido Van Nispen - Moderator nl, Stephanie Booth - Cocomment ch, Scott Rafer - MyBlogLog, Yossi Vardi Israelian seed capital)
> Scott (MyBlogLog) : it's getting harder to understand people's reaction to movies, products, etc.
> Stéphanie Booth : community hasn't replaced the media, but there's a shift : the content is slowly moving from the exclusive sphere of the media to the user's
> Stéphanie Booth : what do people in a "click the same button" community-type really share in common ? what exactly do we mean by community ?
> SB : imagine a model where "hot", first-hand field information will come from the people, then in depth analysis will come from traditional journalists.

My Comment: to me, the real debate on this topic hasn't emerged

Educaton 2.0
(Mario Asselin - Opossum, Enrique Dans - es)
> Enrique Dans : Teaching is a form of communication ==>
>> from simple one way (prof -> teachers) to multiple ways
>> from "start professor" to "good facilitator"
>> from closed to open
>> from lecture to conversation
>> from "discreet criticism within classroom" to "Business week blogging"
> How ?
>> From delivering content to setting objectives (teacher becomes a "node" between knowledges "bubbles" that the student needs to connect to solve problem and achieve objective)

> Mario Asselin
(missed, I was gone)

================ party ======   zzzZZZZZzzzz  =================

DAY 2
=====

Pierre Chappaz - WIKIA
> Evolution of media ==> Media 2.0
> Formerly : few medias, direct distribution, non contextual advertising
> By now : distribution of content is changing
>> changes are brought by technology changes, which allow content distribution :
1st is RSS : economically, it is a major change (in IP and revenue sharing)
2nd is AJAX : more sophisticated applications
> What is media 2.0 :
Publish > Agregate > UGC (distributable content)

M. Chappaz is asked to leave in the middle of its speech, enters M. Shimon Pérès and his bodyguards...

Shimon Peres
MyComment : one of the great moments of theses two days. M.Pérès has leveled up to a broader, deeper social and political perspective...worth being there !

Here are the key aspects of his speech, although I've missed some because of his soft toned, strong accent voice and my poor english:
> People all around the world perceive the world as a mess (bombs, terrorism, etc.)
> Shimon Peres's vision : the world is pregnant of something new.
> The stone age is over, not because there's no stone, but because there's no age.
> Web actors are like the "sage-femmes" of this new age to come.
> yet we always say that we need to remmber things. I ask : what, and Why do we need to remember ? The web is our memory, so just use Google, and stop remember !
> Let's change our efforts from traditional memory to intellectual creation
> Don't waste your time going to shops (physically), buy on the internet !
> Internet's most important task : to bring the youngest people to knowledge.
> States, governments, borders ar no longer important. Because govts were invented from the need to defend the land (defense of the "piece of land"). But technology is now the new soil of our wealth, thus defense is meaningless : it is a peace tool...
> Govts have budgets, they don't have money: money is in the hands of the big companies : they have money, they don't have budgets (which means : intelligent vision on how to spend it)
> Govts are good for war, but poor for peace, because of the cost of peace.
> The Old age : wealth is accumulation. But acumulation doesn't pass the "test of time"
> The New age : wealth is production, how much ideas you can throw.
> Individuals people (private companies) are getting therefore more important than govts, but the minute your company gets global, it shifts from private to public.
> Govts can't keep their people homogenous
> What brought and end to communism in China is not goverment or army, but economics.
> Today, if you don't trust the information you get about the potential of a company, you don't buy it (because you don't buy assets, but potential)
> The new ideology in China is "harmony" : between people, with nature (China has a huge ecological issue; they don't have free air, and free air is more democratic than free speech !).
> about Africa : can you cure AIDS if you don't have clear water ?
> The new force : modern science, modern technology, and economy which derives from it.
> About Israel : depending too much on strategy and diplomacy, and not enough on modern economy (to solve problems in the middle east)
> Israelians, palestinians, etc. will not live under one flag : democracy is the right to be different.
> bottom line story (thanks to Pierre Metivier for corrections):

"Two students and a rabbi discuss about this critical issue : when does the night finish, when does the day begin. The student says : when you can distinguish between a goat and a lamb, maybe the night is over. The second student says when you can distinguish between a figue tree and an olive tree, maybe the day begins. The rabbi gets quiet and after a while says : if you meet a person, rich or poor and you say you're my brother; when you reach a women, black or white and you say you're my sister, then the night is over, the day begins."

Q/R (partial):

> Q : are you more optimist or disabused
> A : I'm hopeful, but miscontent.

> Q : what are the issues that should be adressed (to 60 millions of bloggers)
> A : not understood

> Q : what can the bloggers do to help resolve israeli / palestinian conflict
> A : it is an interersting question. Invest in troubled countries. GO to Irak, go to Iran and help build strong businesses. We don't have to change our basic values, but our basic behavior (that is : act accordingly to our words)


Panel : Is old media dead ?
(Pierre Chappaz - Wikio, Felix Miller - LAstFM, Oleg Tscheltzoff - Citizenbay, Marc Samwer - Jamba, Gilles Babinet - Eyeka)

Pierre Chappaz
> Wikio is launched in 5 countries, bla bla...

Gilles babinet
> Eyeka : content pyramid, where the top content can be monetized
> Last FM = music profiling system : personalize radio feed by user's tastes (vs. old media : presents content, then pays for studies to analyze if it meets the larger audience - long tail ?)
> Revenue model :
>> GB : business model relying on ad is not secure. We get a share everytime someone buys a content (text or video)
>> P.C : the focus is to build the best service, the best product; then the revenue will come (highly
contexual advertising), turning advertising into a service, accepted by users.
> P.C. : big media groups are now doing as Walmart has done to traditional retail : invest massive resources and focus on the Internet to catch up (cf. only 2 pure players have really succeeded in the virtual world : Amazon, e-Bay...PC thinks the same will happen to media)
> GB : the only thing that will not grow, is the time we are ready to invest to consume media (so the market is closed ?)

How TV may die through distribution ? (Rodrigo Sepulveda - VPodTV, Stefan Lechère - Google Video, Benjamin Bejbaum - Dailymotion, Suranga Chadratillake - Blinkx)
Q : do you still watch TV ?
A :
> RS : Not at all!
> SL : yes
> BB : Yes
> SC : yes...but
> SL : 10 days ago, a full long format movie was delivered on Google Video for free ==> alternative to classical distribution > SC : barriers between production and distribution are blured (costs lowered, etc.). Internet brings down the classical distribution scheme. > RS : we are not a destination site, we provide player, you put it on your site.
> BB : the job for us, is to bring tools who make sense (add value). The community contributes to the
distribution.
> SC : the thing is, we need to provide tools to help people find what other users like, but this musn't blind them from finding what they really want (community vs personal interests)
> SL : we also provide tools for traditional, professional content producers to help them leverage this new way of distributing content. > BB : ...because The key is : every content is UGC...
> SC : actually, most UGC is produced by "kids in a room", but this is only an early stage effect. When
traditional TV netwroks etc. will understand how to integrate this new tool in their distribution model, this will change.
> Ouriel : conclusion is "keep on watching TV, but differently" ? agreed (applauses) 

How TV may die through content ?
(Gabriel McIntyre - XoloTV, Anil de Melo - MobuzzTV, Cyrille de Lasteyrie - Vinvin Entertainment, Valérie Lescable - I>télé)
> Vinvin : ironical intervention as usual, hard to describe, see its blog for more info http://cdelasteyrie.typepad.com/
> Gabriel McIntyre : presents its company, showreel, etc. MyComment : vlogging is all about entertainment, because entertainments "cuts through" the mass of content
> Valérie Lescable : producing "real time" content with a professional analysis needs experience and means that Internet companies don't have. So TV and Internet should work together (TV brings epxertise, Internet brings added value and new distribution model)

François Bayrou
(missed, I went out.. )

JP Elkabach
(idem)

Why teens love myspace ?
(danah boyd - Phd student in SIMS at Berkeley & social media researcher at Yahoo)

UPDATE: excellent post on this intervention here

> Youth in US : if you're not on MySpace, then you don't exist
> Friendster : wanted to be too "positive" ==> generated Fakester. MySpace learned the lesson, and "let it go"...
> Symbiotic relationship between fans and bands, they attract each others.
> MySpace is, esthetically, very close to the "teens room" (freedom to "mashup" bits of code, rss, videos,  pictures in a non-structured way)
> Also : it is a very personnalized tool
> A shift in what it means to be "friends"
> The TOp 8 friends list in MySpace is the new sign of acceptance.

MyComment :  would someone actually commit suicide because he/she's been ruled out of its friends' last Top 8 list ?

> MySpace allows you to break social rules without danger
> 4 caracteristics of the content distribution on the Internet:
>> Persistence : al you say and write stays
>> Searchability
>> Replicability : it can be copypasted and no way to distinguish the original from the copies
>> Invisible audiences ; you don't know who reads you
> MySpace might not be sustainable because of the volume : you don't have time to take care of your friends because 2 milion people try to get in touch (including companies who want to sell you things) More on : www.danah.org


What we have learned from bloggers ?
(Mena Trott - six appart)

Partly missed, sorry, too much "buzzing" around because of Sarkozy's visit and podcasting in the corridors !

> 76% of bloggers want to express personal stories
> Design matters
> Prompts are good
> Pictures over words
> Personal blogging is good for all of us

Second life
(Glenn Fisher - Marketing Director Linden Lab Second Life)
> Second life is not a game : nothing is preprogrammed
> 3 key elements :
>> community (avatars)
>> UGC : everything is created by users
>> Marketplace : transactions among residents
> IP of what is created in second life is fully owned by its creators (exemple of a game invented in SL, then "drafted" by a real company in the real world !)
> 1,6 M residents in SL
> Created 10 M objects
> traded or sold +/- 1 M objects
> people:
>> 43% women
>> age median 32
> economy
>> 7M US $ / month exchanged
>> 7000 "businesses" run
>> 25k$ average gross of top 10 busineess (monthly)
>> Geographically, gender and age diverse
> People come to SL first from word of mouth, then stay because they have invetsed time leraning the rules, because it is fun, and because they have built strong community relationships.

Jonas M Luster + X intervention...to confuse and speed, couldn't write down. About the marketplace and evolution of online multplayers gaming

Prototyping in SL :
> pre-test the market
> collect solid good identification infos about people
> Kevin Slevin : area code ==> new types of games based on a 10 meter precise geo localization (through a soft installation). Uses Second life to feed the game (not sure...)
> Jonas : games are the oportunity to become somebody else quickly, and efficiently.
> Crossover between people means crossborders intreractions between virtual and real life.
> game based ("guild" based) communication fulfills a gap between person to person (talk) and broad (yelling)
communication : mulitple yet selective communication.
> Socialization is a "side effect" of playing.

Mobility 2.0
(Marko Ahtisaari - Blyk)
> Pan european network
> Mobile industry:
>> an object with a social function tied to a service
>> Service providers subsidizing price
>> shift from a familiar collective object to a personal tool
> Phones are essentials : one of the 3 things you bring (with keys, and a way of paiment)
5 key elements:
>> Reach : 2 illion users, thanks to the BRICs countries : Bresil, Russia, India, China
>> Sometimes off : we choose to turn it off
>> Hackability (eg : personalization, integration to aggreagate services like Netvibes, etc.)
>> Social primitives : the gift, photostream (flick'r), signaling, real identity (LinkedIn)
>> Freedom

Nicolas Sarkozy (gone for a coffee, sorry...)

The future of gaming
(Bruno Bonell - CEO Atari, Mathieu Nouzareth, CEO - Boonty)
> MN : the largest online gaming platform is QQ games (chinese) with 3 Milions PCU (Peak concurrent users), wich is huge !
> BB on the future of gaming : I foresee game engines shared by diferent playing devices (robots, new interfaces) ==> expanding interactive experience. Downfall of traditional playing experience (sreen / mouse /
keyboard) and rise of new tools
> MN : we concentrate by now on a more open environment like PC.
> MN : also, we are held down in developing mobile games by the carriers (telcos) : negotiation with Carriers is tougher than with massive retail guys ! They are the gate keepers of mobile gaming, so if you're not on their deck you die, and if you are, they'll squeeze you till you eventually die too !
> BB : we need to consider also the "beginners", and provide them with tools so that they can also participate in game conception (in a more "2.0" approach)
> BB : to generate profit, you gotta access a very high volume (of gamers). IE : Europe is still a hard market, and tends to "level" the market and bring it down to classical (fights, races, so on)
> BB : gaming turning into "sport like" organisation is natural...
> MN : the classification of hard core, regular, and occasional gamers is no more defined by the hours spent, it depends ont the type of games (very simple, highly addictive ==> occasional gamers spent more than 20 hours a week)
> BB : not opposed to ingame advertising...

Where is mobile going ?
(Olivier Marcheteau - Director of Consumer Internet Division Microsoft, Felix Petersen - Plazes, Charlie Schick - Nokia, Ulla-Maaria Mutanen - Thinglink, Jyri Engeström - Jaiku.com)
> Plazes : social bookmarking of cool (or uncool :-) places to go.
> Thinklink : free barcodes system. You go on site, you get a unique product code you can "stick" on your products.
> Charlie Schick : my mission is to bring the internet into the mobile services area.
> Jyri : JAiku is a sharing tool you can get on your mobile.
> CS : Telco actors have come to market with a 19th century market approach. We've got to help them (telco) to get out of the lock they're in.
> OM : let's not engage into a price vs. value debate (eg : paying communications through telco vs. free communication via the internet)
> Panel moderator : in Sweden, they ran a study asking kids "do you use email ?" and the answer was : "not so much, only when I want to communicate with a grown up / teacher !" (laughs)

Blogging our way to democracy +++
(David Weinberger)
> Bloggers are not "unmessaged". They speak directly, franckly
> Difference between blogs and medias : blogs link to each other, while medias link to themselves because they're afraid of losing people (this is narcissism !)
> While Bush posted a 2500 words article on immigration on the White House's site, 1 hour later, Technorati rated 2500 blogs talking about it : one per word ! ==> which is typical of blogging, whihc tries to complexify what traditional medias / communication try to over-simplify : we're not f***ing idiots !
> Metadata and data is the same : metadata is the thing you know, data is the thing you don't know yet and you search for.
> Traditional media : a room of middle-age, white men, which decides what's good and what's not to publish.
> Now : everybody can and does participate.
> Every hyperlink is a way to organize an unstructured content
> The broader the context, the richest the connexions, the deepest your comprehension ==> meaning is a way of sharing.
> We're bulding an infrastructure of meaning, we're building democracy.

Internet censorship and democracy
(Hossein Derakhshan)
> Wordlwide censorship mainly affects:
>> United arab Emirates
>> China
>> South korea
>> Pakistan
> Iran censorship is mainly :
>> Religious (Pornography, YOutube, Orkut, etc)
>> Security (opposition, sepratists, etc.)

couldn't get the end of intervention, phone calls, peopletalking to me, etc.

5th power ?
(Thierry Crouzet)
> We are the 5th power...(+ demonstration proving that the more Web 2.0, the more candidates, the more democracy...mmmh : unclear to me !)

The Dragon's web : what can we learn from Internet in China ?
(Bo Y. Shao - Serial entrepreneur, Pierre Haski - Liberation, Netanel Jacobsson - Partner & SVP Maxthon)
(missed...i was gone)

UPDATE : Apparently, as this Italian Blog reported, LLM annouced the creation of the Bloggers For A Better World initiative at the last minutes. More news soon on this topic....

leweb3

"We're cool, we're bloggers, we make things happen" (Loïc Le Meur)

I thought I wouldn't post on this topic anymore....anyway that's the last one. And in English for I've had some discussion with English talking people on this matter, and because it's mainly an international subject.

Allright, So... what now ? now that the heat is gone, what remains of what we could call the "leweb3gate" (politics hijacking leweb3 conference, for those of you who just landed from a holllyday trip on venus) ?

Well...a few things, actually. And I'd be happy to share my feelings with you. The feelings of a French guy who attended the conference, like most of us did I guess, to get and inside and thorough perspective on the Internet state by now and, if possible, a sneak preview on "what's next". And today I feel, at the same time, both sorry and ashamed. But not necessarily the way one might think...

I FEEL SORRY:

> for the nice international people, who came for "36 countries" (as Loïc le Meur repeated again and again like a mantra), who paid full price plus travel plus hotel to attend this 2 day events. And were turned into hostages of a french political campaign at its worse

> for the speakers who had to squeeze their interventions to the minimum, often cut their speeches, and had generally no time left to deliver proper answers to questions from the audience. By the way, the "question rate" (number of question per intervention) fell down throughout the days...at the end of the conference, there was hardly a hand raised ! Speakers who had to deal with an ever changing schedule, confusing scene movements, security ballets and improvised panels refactoring. And who, like Pierre Chappaz, had to stop their speech to let politicians play their part. Guys, you did a great job given the circumnstances. I certainly feel sorry for you...

BUT...

> I also feel sorry for Loïc Le Meur, wich, in my opinion, got literraly overwhelmed by the attention he caught on this event, the sudden pressure of media, and who did ONE wrong step after six weeks of great job producing the event. I feel sorry because he is now judged on this sole error, regardless of the energy and commitment and enthusiasm he put in the event. I don't like LLM. I certainly don't share his political commitments. I'm not a friend of him, I think the guy is not real, and I think he is not as talented as media would like to make us believe. But this doesn't mean we've got to take him down. Actually, the more I read about pissed off blogers, the more I tend to feel some kind of solidarity with the guy. And by the way : who else is moving the Internet scene right now in France ? Name 5 people, and that's it !

Then I FEEL ASHAMED:

> Of the ugly show that our so-called political leaders gave on Tuesday. Of being a citizen in a country where politics is always 'round the corner, where politic basically interferes with every parts of our life, where economy is so much infeodated to a few political barons - you all know about the ENA, this french "bizarrerie" which has been providing all our big companies CEO for the last, say... 50 years ? Ashamed of hearing two of the most prominent political actors showing their complete ignorance of the Internet issues, culture, and way of being. M. Sarkozy speaking in French, then getting off stage without a single look to the people he pretented to speak to was a terrible moment, truely !

BUT...

> I also feel ashamed of the attitude of most (if not all) the bloggers who stayed on their seat, and just kept listening to this offending joke...and even applauded (ok, there were two or three fingers up at the end, but the majority just ate it !)...and then spent the next 12 hours blogging like hell about how terrible it was, how pissed off they were, and why they should ask for a refund. Come on ! why didn't you show some reaction in real time ? why didn't you walked out (kike I did) ? what if everybody had just walked away ? Is that all you people are good at ? Passively seeing the thing happen, then compain for hours ? I hope I'm wrong...

And three more things to wrap it up :

1 - To get some attention in France, you need to involve politics. That is a historical, cultural and structural fact, that has been reality checked over and over. Now, one has to choose between fighting this - being true to his values, but most certainly unsuccessful at the end of the day -, or try to use it - that is : make compromises, trying not to get into compromission. The choice is not that easy : being right, or get what you want ? I guess LLM chose the second way - or did he ? Most probably he didn't think so far, for the guy acts on instinct : he just "felt" this was a unique oportunity to atract more media and public attention. Then, based on two or three classic principles like : better wrong than undone, bad press better than no press at all, etc., he just decided to go for it and take the risk. He certainly was wrong doing so, because media came to see Sarkozy and Bayrou, not to see what happens in the net industry, or the content new distribution models, or how to monetize users !

2 - At the end of the conference, LLM annouced the creation of the bloggers fo a better world (b4bw ?) initiative. This is good. How many blogs reported this ? I don't know, but I have read something like 50 different blogs after the conference, and found only one mention of this. One again : come on people, show the world you can use your energy to something more positive and useful than complaining about having lost 300 € (by the way : just remember this all politics ballet just took you 1 hour or so, out of a two day conference...so you'll probably get a 15€ ticket :-)

3 - Finally, I would like to remmeber the words of Shimon Pérès on Tuesday : We don't have to change our basic values, but our basic behavior (that is : act accordingly to our words)

Le web 3 : la premièe journée

L'avant-dernier panel se termine...bilan "à chaud" de la journée, en 5 points :

 1 - QUALITE des intervenants : LLM a réussi son coup et a pu fédérer tout ce qui compte dans le Web 2.0 aujourd'hui. Chapeau !

2 - DENSITE du programme : les interventions s'enchaînent à un rythme infernal, difficile de suivre et de prendre des notes

3- HETEROGENEITE du contenu des interventions. Du très pointu, très dense, au moins préparé (je ne donnerai pas de nom :-).  Mention spéciale à Hans Rosling (The real world and why it matters)pour son show extraordinaire du matin. Un des meilleurs moments...

4 -  MANQUE D'INTERACTION avec la salle : top peu de temps pour les questions, et réponses souvent trop approximatives ou trop courtes.

5 - DYNAMISME : globalement, tous les entrepreneurs présents (et pas seulement les "web 2.0 startups") sont dans une démarche ultra-dynamique, "make it happen"...on se croirait revenu 8 ans en arrière (on a même le quota réglementaire de suédois :-)

Je suis sur le compte-rendu (forcément partiel, forcément en anglais). je le publierai dès que possible.

leweb3

Le web3 en live

Martin Varsavsky - CEO et fondateur de FON est sur scène en ce moment, parle du lancement de FON en Asie, des différences culturelles ebtre Europe et Asie, ... et des difficultés de lancer une entreprise globale depuis l'Espagne !

La citation du jour : "the missing thing in spain, is people having the cojones to be right or wrong" 

 

Pour les photos : Flickr, tag "leweb3"

BTW : la connexion Internet est à nouveau "up"